Gillian Freney

communications

writing

editing

strategizing

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About Me

I'm Gillian Freney, a word nerd with a mission. I believe clear communication can make the world a saner and safer place. I've worked in public health communications for more than 10 years, and in the nonprofit sector for 20. I've seen first-hand how the right words, used wisely, can make all the difference.

People are complicated. That keeps things interesting. It also means insights tend to arrive in an untidy tangle of facts and feelings. My gifts lie in distilling the meaning from the mess. I help people express complex ideas with compelling clarity.

 

Services

WRITING

 

Good writing demands good listening. I ask questions. Lots of them. Once I'm clear on your goals, I deliver the text you're after, in the tone you want. With well-crafted prose elevating your message, you are free to focus on the bigger picture.

EDITING

 

Synthesizing information is my superpower. I shape words to your purposes. I am at home with any editing task, from simple proofreading to a complete content overhaul. Nothing makes me happier than turning word salad into coherent copy.

STRATEGIZING

 

Good work is compelling. Tasks mushroom, and time runs short. It's all too easy to put off thinking broadly about who you want to reach, and how best to reach them. I help people clarify their communication goals and chart a course forward.

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subject only in outline, but that every word tell.

William Strunk and E. B. White

THE ELEMENTS OF STYLE

deliverables

 

web copy

case studies

patient stories

policy statements

profiles

issue briefs

data & evaluation reports

ghostwriting

press releases

donor appeals

grant reports

annual reports

white papers

human interest stories

reviews

recipes

subjects

 

public health

health care

patient experience

health literacy

advocacy

nonprofit management

volunteers

fundraising

adoption

children & families

higher education

literary arts

fine arts

cooking

pets

food & wine

skills

communications assessment & planning

 

website architecture & design

 

AP style

plain language

 
 

CONTACT

gfreney@comcast.net

503-970-5616